ABOUT US
The best cryptocurrency platform provided by global leaders in digital
asset management. Discover the potential to innovate and modernize
finance through cryptocurrency staking.
Founded on values from day one
We believed there was a way for an investment firm to put customers at the centre of everything it did. We could create success that would matter for real people and improve their lives for the better. And we could do it by finding new ways to drive superior performance while being a “positive utility” in society.Som SeifCEO & Founder
Through our core mission, we create success for investors like you. We do that by caring genuinely about the same things you do.
Since day one, our principles have been our north star. Our approaches to risk management, outcome orientation, accessibility, sustainability and transparency broke new ground. We've proactively added modern, trail-blazing approaches to reflect our values and ensure that our core mission measures up to the bar we've set for ourselves.
To do that, we’re not only leading a different way to think about investing. We're showing how a modern investment firm can discover different ways to think, and ultimately creating the type of investment experience we’d want for ourselves.
The principles of Purpose
Our principles are at the heart of everything we do.
They guide how we build a company where thoughtful people from around the world invest.
Outcomes over benchmarks.
Your life isn’t based on beating a benchmark. We help you realize success through the individual outcomes that matter to you. Our team of investment professionals has seen it all, so we know that long-term outcomes are more meaningful than short-term metrics.
Proactive risk protection.
We guard our clients against risk by adding a layer of care in everything we do. We all know that markets will rise and markets will fall. None of us can change this. However, we can give you more comfort along the way.
ESG Conscious.
We do not believe investors should have to sacrifice returns for sustainability. This is why we integrate environmental, social, and governance factors into a specific subset of our fund lineup where we believe it fits well with the investment strategy. In these cases, when we allocate capital for investors, we seek to generate returns based on performance while also considering the risks and opportunities arising from ESG factors.
Outcomes over benchmarks.
Our investment strategies, approaches and results are open for you to see. Find a strategy that suits you best: whether it’s a mutual fund or ETF, we’re agnostic so you can choose how you want to invest.
Transparency and choice.
When you focus on meaningful outcomes and the person behind the investment, a quality strategy will always be worth it in the end. We continuously look to offer our clients attractive fees and, most importantly, we know our products are priced fairly for the quality of strategy they offer and the strength of returns they deliver.
Value for money.
Ultimately what matters is the dollars that end up in your pocket. Our funds are structured to maximize your tax-efficiency, using elegant and proven approaches.
Our history at a glance
- September, 2024
Major 17 countries provide USDT staking and achieve TVL exceeding $1.6 Billion.
- March, 2024
Purpose's total assets under management crosses over $20 billion.
- April, 2023
Purpose launches Private Assets, Canada’s first alternative investments platform
- December, 2022
Purpose launches Yield Shares, the world’s first yield-focused single-stock ETF suite.
- December, 2021
Purpose crosses $14 billion in assets under management.
- August, 2021
Purpose and Richardson Wealth deepen relationship with new asset management partnership.
- July, 2021
Purpose launches Longevity Pension Fund, the first income-for-life mutual fund to Canadian retirees.
- April, 2021
Purpose launches the word’s first physically settled Ether ETF.
- March, 2021
Purpose Bitcoin ETF assets under management crosses over $1 billion.
- February, 2021
Purpose launches the world's first physically settled Bitcoin ETF.
- February, 2021
Allianz invests in Purpose to support accelerated growth and expand product development.
- November, 2020
Purpose's total assets under management crosses over $10 billion.
- November, 2019
Purpose's total assets under management crosses over $8 billion.
- October, 2019
Purpose launches the Purpose Structured Equity Yield Portfolio, giving investment advisors a simple new way to replicate the returns of structured notes.
- April, 2019
Purpose's cash funds reach $2 billion in assets under management.
- October, 2018
Purpose High Interest Savings ETF becomes our first fund with $1 billion in assets under management.
- September, 2018
Purpose Core Dividend Fund becomes one of our first funds to reach its 5-year anniversary.
- June, 2018
Purpose launches Canada’s first global, multi-manager private debt solution, Purpose Specialty Lending Trust.
- March, 2018
Redwood fully joins Purpose as we re-brand their funds and create a full suite of optimized strategies for investors.
- December, 2017
Purpose acquires assets from LOGiQ Asset Management. Experienced portfolio managers Greg Taylor and Sandy Liang join.
- May, 2017
OMERS invests in Purpose with a strategic partnership to support our vision and accelerate growth.
- September, 2016
Purpose acquires Redwood Asset Management and build expert active management into core areas, including preferred shares and emerging markets.
- January, 2016
Purpose launches the Purpose Premium Yield Fund, expanding our line-up of alternatives with the addition of an income-generating options strategy.
- February, 2015
Purpose surpasses $1 billion in assets under management.
- October, 2014
Purpose launches Purpose Multi-Strategy Market Neutral Fund and expand line-up of alternative investments. For the first time, individuals have access to strategies usually reserved for institutional investors.
- September, 2013
Purpose Tactical Hedged Equity Fund becomes one of the first alternative strategies to be widely available to all Canadian investors.
- December, 2012
Purpose Investments is born with the mission to be the firm where thoughtful Canadian investors create meaningful success.